Pierre lands on Boardwalk in new Monopoly Edition
PIERRE, S.D. — The city of Pierre will be featured in Hasbro’s new Monopoly Here & Now U.S. Edition game. In addition, as the top vote-getter in the game maker’s public vote to determine which communities would be featured, Pierre also landed the coveted space on the Boardwalk.
“I am so proud of our community,” said Pierre Mayor Laurie Gill. “We basically had seven days to initiate and execute a get out the vote effort. Pierre really stepped up to the plate, and knocked this one out of the park.”
In late February, the City of Pierre was informed of the Monopoly Here & Now promotion. The crowd-sourced vote would determine what twenty-two cities throughout the U.S. would be featured as property spaces on the game board. Sixty cities, pre-determined by Hasbro were in the running.
Mayor Gill says that as soon as she heard about the opportunity, she was in it to win it.
“We partnered with local media, the school district, and several state government agencies to get the word out. We encouraged our community members to vote early and often, and they did!”
The results speak for themselves. Gill says when Pierre initiated its get-out-the-vote effort, the city was in 57th place. In less than a week, Pierre skyrocketed to the No. 1 spot.
The Monopoly Here & Now games will be available this fall and will feature iconic landmark tokens and new gameplay where players race round the board to visit as many locations as possible, collecting passport stamps along the way. Players will collect cash from visitor fees when opponents land on their locations and the first player to fill their passport wins.
Source: City of Pierre Press Release